Signorelli family brings nearly six decades of all things fruit and vegies to customers

Since 1992, Signorelli’s fresh fruit, vegetables and grocery store at 79 Doncaster Road, North Balwyn has been delighting family tables, parties, barbecues and gatherings bringing the best of farm produce to your table.

But their experience goes back much further than that, as the Signorelli’s certainly know their produce inside and out, coming from a long line greengrocers dating to the 1950s.

Dad Dino and sons Dean and Colin Signorelli are the friendly faces that greet you at the store and there’s nothing they don’t know about what’s the best of the best in seasonal fruit and vegies.

Talking to Dino, Dean and Colin about the biggest changes they have seen in their years as fruit and vegetable grocers, it would have to be the exponential growth in the variety of produce.

“Today there is about three times the variety of fruit and vegetables there was 30 years ago. Back then if you wanted a lettuce you could only get an iceberg lettuce. Today there are lots of variety of lettuces.

“Also back then selling condiments and groceries wasn’t the thing for greengrocers, but today we give the customer a whole cooking experience,” Dean says.

The Signorelli family is iconic in the North Balwyn area and with more than 30 years of service to the community, they have come to know a few generations of families who have made this part of Melbourne their home.

To add to the fresh produce on your weekly shop, customers can find a selection of grocery items to complete the shopping list for the next family meal or gathering. Customers will find pasta, condiments, dairy products, deli meats and spices. Being a family business, the Signorelli’s like to help families with their weekly chores offering home delivery around the surrounding area.

Call into SIGNORELLI’s Fruit and Vegetable store today, 79 Doncaster Road, Balwyn North. Phone: 03 9859 1875.

SIGNORELLI’s is one of 55 businesses offering a shopping and services experience to our customers. Come shop with us – where the biggest smiles and the best service are waiting to greet you.

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